Hoary Plantain (Plantago media) is a low-growing, native UK wildflower that thrives in dry, well-drained soils and nutrient-poor grasslands. Recognised by its short, broad leaves and soft pink to pale lilac flower spikes, Hoary Plantain offers valuable nectar for bees and butterflies while contributing texture and diversity to wildflower meadows and species-rich verges.

This perennial species is particularly suited to calcareous (chalky) soils and is tolerant of drought, grazing, and mowing, making it ideal for long-term habitat creation in low-fertility conditions. Its deep roots help improve soil structure and stability, supporting healthy ecosystems.

Features & Benefits
Native UK perennial that thrives in dry, poor soils
Pale lilac flower spikes attract bees and butterflies
Tolerates mowing, grazing, and exposed sites
Ideal for calcareous grasslands and meadow creation
Adds subtle colour and structure to low-growing plantings

Latin Name:
Plantago media

Flowering Time:
May – August

Flowering Height:
10 – 40 cm

Life Cycle:
Perennial

Wildflower Seed Approximate Sowing Rate:
1.4kg per acre (3.5kg per hectare)

Sowing Times:
Spring (March – May) or Autumn (August – October)

How to Sow & Preparation
Select a well-drained, low-nutrient site in full sun.
Remove weeds and prepare a fine seedbed, or broadcast into existing grassland.
Sow seed evenly by hand or spreader, lightly press into the soil—do not bury.
Water during dry spells until seedlings establish.
Manage through mowing or grazing to reduce competition and aid establishment.

About John Chambers Wildflower Seeds
John Chambers Wildflower Seeds has been a trusted supplier of native UK wildflower seeds for over 35 years. Known for its high-quality, locally sourced seed and outstanding customer service, John Chambers provides ecological solutions for landscape contractors, local authorities, and conservationists focused on creating sustainable, biodiverse landscapes.

Latin Name | Plantago media

Flowering Time | May – August

Flowering Height | 10 – 40 cm

Life Cycle | Perennial

Sowing Rate | 1.4 kg per acre (3.5 kg per hectare)

Sowing Period | Spring (March – May) or Autumn (August – October)

Preferred Conditions | Dry, well-drained, low-nutrient or calcareous soils

Pollinator Friendly | Yes

Minimum Order Quantity | 10g

Ideal For | Dry grasslands, meadows, road verges, calcareous soils